DRIX - Better Soda
Overview
THE OPPORTUNITY : Drix entered the functional beverage space with a clear challenge, to compete with mainstream sodas while delivering real functional benefits.
THE PROBLEM : Most prebiotic drinks feel either clinical or gimmicky, limiting their ability to scale or command premium pricing.
THE APPROACH : Position the brand as better soda, not a substitute.Taste leads. Culture supports. Health backs it.
THE OUTCOME : A scalable brand system designed for retail visibility, cultural relevance, and future product expansion.
Year
2025
Location
Bengaluru, India
Client
DRIX - Better Soda
Credits
Brand Identity
Guruvasanth Bhavikatti
Design Support
(Yuzu Citrus & Peaches & Cream)
Sarthak S
3D & Mockups
Guruvasanth Bhavikatti
Photography
Prachi Somawat
Executed at
Little Green Studio
